Thurby Races, Genesis Diamond Raffle Prizes & more, Paint with The Splaterry, Comp. batch Cocktail, Cash bar, Bourbon pours! Grab a ticket!

CHECK OUT THE WEBSITE

GET YOUR TICKET HERE

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About this event

Access: The Bet On Yourself Prelude

Fundraising Cause: Louisville teacher’s 8-year-old son is fighting brain cancer. Join us April 30 for Thurby night at Private Nulu location!

live art, bourbon, DJ, Thurby races. A percentage of proceeds help Monica & AJ. This is Derby Week with purpose.

Thurby night experience on April 30, 2026 where Louisville’s movement begins before the city knows.

Enjoy an exhibition of various Art while indulging in curated cocktails, dancing, raffle giveaways, & food!

 

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The Bet On Yourself Prelude event gets your weekend started on this THURBY EXPERIENCE!

-VIP Tasting

-Curated guest list.

-Premium bourbon pours.

-Live photo exhibition & Entertainment

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Can’t Attend? Support the Mission Anyway

These donation options are for supporters who cannot attend the April 30 event but want to contribute.

If you CAN attend: Choose one of the ticket options above you’ll get better value, event access, and more raffle entries.

If you CAN’T attend: Your donation still makes an impact. Every dollar funds equipment, training, and NIL education for Louisville youth.

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TICKETS:

ALL ACCESS PASS – $275.00

incl. $25.90 fees

• April 30: Complete VIP Access (everything above)
• July 18: Full VIP Access to flagship event
• July 19: VIP Brunch Access
• EXCLUSIVE: Genesis Diamonds Ice Hunt entry (chance to win 1-carat diamond)
• 15 automatic raffle entries (best individual odds)
• All-Access exclusive swag bag
• Recognition at all 3 events
• Priority access to future Bet On Yourself Movement events
• A portion supports Monica & AJ + The Coles Foundation

 

General Admission (Early bird special) – $25.00

incl. $3.17 fees

• April 30 Thurby Access Entry
• CASH bar
• Food for purchase
• DJ Entertainment
• Art Exhibition while you enjoy interactive activations from The Splatery!
• 1 entry to win July 18 VIP upgrade (drawn at Thurby event)

A Seat At The Table (Early bird special) – $85.00

incl. $8.63 fees

What you get:

• EARLY ENTRY VIP 6PM-7PM
• Complimentary Tasting
• 2 Cocktail tickets
• April 30 VIP access (early entry, lounge)
• 1 Bet On Yourself GA ticket for July 18, 2026 Event (FREE — $75 value)
• Genesis Diamonds High Roller Activation in July (1ct Diamond Roulette)
• Priority upgrade to July VIP (48-hour exclusive window)
• As a VIP Supporter, you get April VIP access PLUS your July 18 ticket is included.

 

VIP Table for 8 – $888.00

incl. $81.63 fees

• Reserved VIP table for 8 guests
• Private bourbon service at your table
• Complimentary premium food & bar all night
• Early VIP entry for your entire group
• BONUS: 8 tickets to July 18 flagship event (FREE – $450 value)
• 10 automatic raffle entries for each individual at your table

Supporter (can’t attend?) – $72.49

incl. $7.49 fees

• Tax-deductible donation receipt
• 1 entry into July 18 Genesis Diamonds Ice Hunt drawing (4 real diamonds, 100 cubes)
• Email updates about BOY events
• Name listed on “Community Supporters” digital wall (displayed at April event)

Advocate (can’t attend?) – $99.99

incl. $9.99 fees

• Tax-deductible donation receipt
• 2 entries into July 18 Genesis Diamonds Ice Hunt drawing
• Name on Community Supporters wall (premium placement)
• Priority notification for future events

Legacy Partner (Can’t attend?) – $550.99

incl. $50.99 fees

• Tax-deductible donation receipt
• 7 entries into July 18 Genesis Diamonds Ice Hunt
• Name prominently displayed at BOTH April and July events
• 2 July 18 VIP tickets (bring a guest)
• Private video update from founder about mission impact
• Invitation to exclusive donor appreciation event (TBD)

TRY YOUR LUCK (RAFFLE) – $11.99

incl. $1.99 fees

• 1 raffle entry (MUST BE PRESENT TO WIN)

5 Pack (RAFFLE) – $44.99

incl. $4.99 fees

• 5 Raffle Entries (MUST BE PRESENT TO WIN)

High Roller (RAFFLE)
$110.99

incl. $10.99 fees

• 15 Raffle Entries (MUST BE PRESENT TO WIN)

 

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SPONSORSHIPS:

Pour In (Sponsorship) – $660.99

• incl. $60.99 fees

Pour Sponsor
$600

After-tax cost: ~$390

Perfect for: Bars, restaurants, local businesses

• Your logo on bourbon tasting station
• 4 GA tickets
• Website logo placement
• 1 social media feature
• Event announcement recognition

Raffle Sponsor – $825.99

incl. $75.99 fees

After-tax cost: ~$488

Perfect for: Retail, services, boutiques

• Brand announced during raffle drawing (150 guests)
• Logo at raffle prize table all night
• 4 VIP tickets
• Website + raffle material logos
• 2 social media features
• Raffle Entries
• ROI: $2,000+ marketing value

Toast Sponsor – $1,100.99

incl. $100.99 fees

For when we reach our fundraising goal!

$1,000

After-tax cost: ~$650

Perfect for: Spirits brands, hospitality

• Name a signature cocktail
• Logo on all bar signage
• 5 VIP tickets
• Recipe cards with your branding (150 guests)
• Email Feature
• ROI: $2,500+ marketing value

 

High Roller (Sponsor) – $1,650.99

incl. $150.99 fees

Perfect for: Financial, insurance, real estate

• “High Roller Lounge” naming rights (VIP area)
• 8 VIP tickets (VIP Table)
• Premium logo placement everywhere
• 3 social posts + video feature
• Email spotlight
• On-site signage (high-traffic)

Presenting Sponsor – $5,500.99

incl. $500.99 fees

TITLE: “[Your Brand] Presents: Access”

• 15 GA + 8 VIP tickets
• Event named after you
• 2-5 minute opening keynote
• Private Monica & AJ meet & greet (If health allows)
• Exposure to over 85K audience
• Press release to Louisville media
• Category protection
• Co-branded merchandise
• Founding Partner status (permanent)

Track Owner – $3,850.99

incl. $350.99 fees

Perfect for: Premier brands, major Derby Week partners

• Most prestigious tier (short of presenting)
• 10 GA + 6 VIP tickets
• 3-minute keynote moment
• Private VIP table for your team
• Exclusive branded activation
• 8 social posts + 3 videos
• Quarterly BOY Movement features
• Logo on ALL 2026 BOY events
• July flagship: Premium booth

Winner Circle – $2,750.99

incl. $250.99 fees

Perfect for: Regional brands, major local companies

• Top-tier designation
• 8 GA + 4 VIP tickets
• 3-minute speaking slot (150 captive audience)
• Video testimonial (professional production)
• Press release featuring partnership
• 6 social posts + 2 Reels
• July flagship: Priority booth

Crown Sponsor – $2,200.99

incl. $200.99 fees

Perfect for: Established businesses, professional services

• Elite “Crown Sponsor” designation
• 8 GA tickets
• Premium branding package (large logos, 4 social posts)
• Table display space
• 1-minute speaking moment
• July 18 priority vendor access